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Renewable Energy World - July 27, 2011 - Meanwhile, Unirac is using a different strategy by listening to its current and potential customers. “We visit [our customers] on-site and understand the woes of their job,” said Gomez. “There was a time I was out with the CEO visiting a particular site and it was a windy day. We started to notice that their installation instructions were blowing on and off the roof,” he said. That was the inspiration it needed.